“Gestalt” is German for “shape” or “form” and Gestalt Theory was devised by German psychologists Max Wertheimer, Kurt Koffka and Wolfgang Kohler in the 1920s.

“The whole is other than the sum of the parts.” — Kurt Koffka

Gestalt Theory is based on the way humans perceive objects as their brains will attempt to simplify a group of complex design elements such that these elements are perceived as a whole instead of their individual parts. We see a collection of objects as a whole rather than entirely separate entities. …


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